Leverage Your Website to Attract Clients You’re Passionate About Serving
Set up your website to represent you well and help clients to find and choose your firm.
85% of people turn to Google as their main source of finding a lawyer.*
When people check out your website, they want to clearly and quickly understand who you are and what you do. This can make or break their decision to come to you for legal advice.
An optimized and compelling website helps you show up on Google searches. It also helps you connect emotionally with potential clients so they jump to book a consultation.
The problem is…
You most likely don’t care to spend months learning about search engine optimization or copywriting techniques. (Seven years of college was enough…)
Whether you’ve set up your website yourself or outsourced it, it’s worth making sure it follows some best practices for the effective marketing.
Because when clients find you online and like what they read, you don’t have to worry so much about where your next client is coming from.
During the website audit, I’ll take a close look at your website and analyze how it’s performing.
You’ll receive a report with SEO date (the technical stuff) as well as copywriting feedback (the creative, and persuasive side).
Your report includes…
SEO insights on your website’s ranking, plus strategic ideas to improve
An analysis of each key page (home page, about page, contact page, and services page) and suggestions to strengthen them
Marketing recommendations to support a consistent client base
This audit equips you to refine your website so it generates more clients and presents your services in the best light.
*Source: Chintan Zalani, On the Map Marketing, Last updated Jan 3, 2024. “Law Firm SEO Stats 2023 (Actually Updated!)” Link.
What a strategic and persuasive website does for lawyers:
Captures Google searches so people are more likely to find you before the competition.
Boosts your reputation in your field by highlighting your experience and expertise.
Reduces stress on your team by fostering a flow of incoming clients and addressing common questions.
Attracts more clients you enjoy working with (and fewer of those you don’t).
Your website is a powerful marketing asset. Let’s make the most of it!
Aleks M.
“I came across Marissa feeling a bit stuck on what I can do with my website...Marissa is a fantastic individual and very personable from the get-go. She is attentive and listens carefully to what her clients want. She was extremely helpful with suggestions and ideas about how I could organise my website and worked promptly. All the work was done on time, professionally, yet it felt like I was working with a friend who had my best interest at heart.”
Lisa H.
“I was absolutely blown away with Marissa in helping me with copywriting for my website. Her way with words is a true gift. I would highly recommend her services!”
Limited-time Offer
Small Firm Website Audit
$350
Things to note about your audit
The insights and suggestions you received are focused on strategic messaging and SEO. (Not so much the design.)
You don't have to be the person updating the website, but you'll need to be able to pass on the feedback and suggestions to someone who can implement it.
This isn’t a complete website overhaul. However, we can team up to upgrade your written content if you’re interested. In that case, we'll talk more in detail about your clients and services so I can write effective messaging.
This is the first step to improving your website in the following ways:
Help your site show up on Google searches with SEO keywords and grab the attention of prospective clients
Incorporate clear and client-focused messaging to keep them engaged on your website
Use persuasive marketing techniques to motivate potential clients to take the next step
I’ll give you stats, tips, and strategies to elevate your website and make it stand out among the competition.
What To Expect From The Audit
What to do with your website audit report
Your website doesn’t have to be perfect. You also don’t have to be a techie to be able to use this audit to your advantage.
Once you receive your custom audit report, you have a few options…
If you are tech-savvy and a bold DIY-er, you can implement my recommendations into your website yourself.
If you work with a marketing team or agency, you can pass along my feedback to them to use as they see fit.
You can team up with me or another copywriter to upgrade your written content. (If you also need a web designer, I can reach out to my network for you.)
Once you see your website’s potential, you’ll have tools to refine your website so it feels good and works efficiently.
FAQs
Why is a strong website important for my law firm?
Your website is often the first impression for potential clients. A well-crafted site not only builds credibility but also helps attract and retain clients. It showcases expertise, addresses common questions, and drives consultations and conversions.
How will this audit benefit my law firm?
This website audit combines SEO analysis and copywriting feedback to provide a helpful evaluation of your site. The audit identifies strengths and weaknesses in your website, offering actionable insights to enhance your online presence. This can result in increased visibility, improved lead generation, and greater client satisfaction.
What if I'm not tech-savvy? Can I still benefit?
Absolutely! You don't need technical expertise to benefit from our audit. I provide clear, understandable recommendations that you can implement yourself or share with a web developer.
How long does the audit take?
Once we have all the necessary information and payment, you'll receive your full audit and report within about 10 business days.
Do you work with web design?
My specialty is in copywriting (the written word + some SEO strategy). If you’d like some help with the back-end and design, I’d be happy to reach out to my network to see if I can connect you with someone who is a good fit.
Take the next step toward
an optimized website.
You’re probably already paying to maintain a website — so let’s sure it’s doing the best job it can for you. Some fine-tuning and strategy can boost your image and revenue for years to come.