Stand out online and build an enjoyable and profitable law practice.

Writing to elevate your legal marketing and attract more clients you love to serve.

You don’t have to promote your law firm alone.

You’ve worked hard to become an attorney and reach this point in your career. 

There is so much legal work to be done out there. Sincere and ethical attorneys should have clients lining up at their door.

But knowing the law is only half of the equation. The other half is marketing. 

Through digital marketing strategy and persuasive messaging, you can:

  • attract clients to your practice

  • increase revenue more easily, and

  • grow a law firm or business you’re excited about.

This also means more flexibility to adjust your rates, cater to the clients you enjoy serving, and acheive better work-life balance.

Marissa Martin, JD 

I’m a graduate of BYU Law School, an English language teacher, and a travel enthusiast. 

As a law student, I assisted in immigration law firms and pro bono legal clinics. (I also taught my torts class some HipHop dancing and rapped an epic Hamilton-esque argument in Constitutional law.)

As a copywriter, I use my legal education + creativity to craft messaging to convert your readers into paying clients. 

Sidenote: While there are some similarities between legal writing and copywriting (like research, presenting evidence, and overcoming objections)…

…there are also major differences. (For example, using conversational language, addressing emotions, and inviting action.)

Let’s team up to help you tap into the power of digital marketing so you can better thrive in the legal industry.

Custom Messaging for Law Firm Marketing

Services and Rates

  • SEO Website Copy

    Your website is a valuable tool that can help you easily attract potential clients. “Search engine optimization” (SEO) involves keywords and strategies to help your site rank higher on Google. I write copy to calls readers’ attention, showcase your expertise, and get clients excited to work with you.

    Starting at $300+ per web page

  • Ad Copy

    If you’re running ads on Facebook or another platform, I can provide words to increase your return on investment. This is a fundamental piece of guiding leads through an online funnel.

    Starting at $80+ per ad

  • Email Campaign Copy

    Email marketing has a high return on investment — so it’s wise to grow an email list and keep in touch with your audience. You can use email campaigns to build relationships with potential clients and promote your legal services.

    Starting at $80+ per email

  • Email Newsletter Copy

    Stay in touch with your email list with less stress. With a regular newsletter, you can update your subscribers on important news, offer valuable content, and familiarize them with your practice. I craft subject lines and email messaging to boost engagement and inspire action.

    Starting at $120+ per newsletter

  • SEO Blog Articles

    Attract more visitors to your website with SEO. Then help them understand the legal topics they care about and guide qualified clients to get the legal help they need.

    Starting at $300+ per blog (1,000 words)

Book a call

Writing Samples

This is where you can find some examples of my work, from email sequences to blogs and sales pages. They come from a fun variety of industries, all with the goal of inspiring readers to take action.

Aleks M.

“I came across Marissa feeling a bit stuck on what I can do with my website...Marissa is a fantastic individual and very personable from the get-go. She is attentive and listens carefully to what her clients want. She was extremely helpful with suggestions and ideas about how I could organise my website and worked promptly. All the work was done on time, professionally, yet it felt like I was working with a friend who had my best interest at heart.”

Lisa H.

“I was absolutely blown away with Marissa in helping me with copywriting for my website. Her way with words is a true gift. I would highly recommend her services!”

The Process

Step 1: Discovery Call. Help me get to know your business goals and target audience so I can write effective messaging.

Step 2: Proposal. I’ll suggest services to help you reach your goals. We’ll start with a test project to make sure we’re a great fit to work together.


Step 3: Writing and Editing. I’ll take care of the writing. Once you make an initial deposit, I’ll get started on your custom copy. A single project is typically ready for you to review within 10 business days. You’ll have an opportunity to request a round of edits on the work.

What’s included in a copywriting service…

Marketing Strategy:  We’ll discuss your marketing goals and ideas to help you achieve them.

Market Research: I’ll study your audience in order to prepare relevant and persuasive messaging.

Copywriting: Using persuasive writing techniques, I’ll deliver content (via Google Docs) for you to incorporate into your website or online platform.

Editing: Each project includes a round of edits/revisions where we can fine-tune the messaging.